The Business & IP Centre has joined forces with two industry experts to present an exciting, practical and engaging introduction to working with media. Participants are taught to spot the news from the perspective of a journalist. They also learn the art of writing an effective press release, and learn how to best present their own story . They will also be prepared to answer those vital requests to broadcast or news media. Sharing knowledge and drawing inspiration from the resources of British Library Business & IP Centre British Library Business & IP Centre enhances the energy of this conference.
“Inside every smaller business are great news stories and valuable expertise which journalists really need” Says Louise who hopes to assist as many small businesses as they can to gain exposure to the media. “Our workshop is very practical and delegates leave with a solid understanding of how to work with the media,” says journalist Maisha.
Jamison Combs, founder and Director at Natural Balance Foods who took part in a workshop previously said “Integra’s workshop was very practical, hands-on, and instantly beneficial. The clarity, the quality and efficiency of our media and PR communications have been greatly improved since the training. Louise and Maisha have an abundance of invaluable experience and are able to communicate this effectively. I believe the workshop is vital for any new business . I wish I had been able to attend earlier.”
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Gaby Rose Business Engagement Manager for The Business & IP Centre, remarks: “This workshop is so practical and filled with fantastic strategies to aid businesses in their promotion. More than ever, the media is always looking for the next big success story to write about. Small businesses, Entrepreneurs and Inventors really ought to attend this seminar and make the most of it”
